Theo Chocolate's Tuck-Top Cacoa Nibs Packaging

May 15, 2015 2 min read

Theo Chocolate's Tuck-Top Cacoa Nibs Packaging

Here at Guided, you may have noticed we take great pride in being as sustainable and eco-friendly as possible. We work with many amazing clients, but we especially love when we get to collaborate with other companies who are dedicated to making the world a better place. Theo Chocolate’s story is one of our favorites.

If you’ve ever bitten into a Theo Chocolate, you may have experienced the wonderfully delicious unparalleled joy that only a really special chocolate bar can bring. With Theo though, that joy doesn’t end after the first bite. In fact, once you learn of Theo’s mindful production practices, you may find yourself indulging in their chocolate a little more frequently and a little less guilt-free.

Owner of Theo Chocolate, Joe Whinney, founded Theo on passion, connection and sustainability. Theo Chocolate is the first Organic and Fair Trade Fair for Life Bean-to-Bar Chocolate Factory in North America. Not only is Whinney committed to creating exceptional flavors, but he believes in the “the land, the people, the dedication and the interconnected relationships that bind us all”. For Whinney, Theo Chocolate isn’t just a product, but rather a journey from bean to bar.

After spending time working and traveling in Central America and Africa, Whinney experienced the injustices with how the land and cocoa farmers were being exploited and he sought to make a difference. Through the promotion of Fair Trade practices, he built lasting relationships and earned a deep trust with the local farmers. Years later, Whinney’s passion for chocolate, commitment to social responsibility and care for using only the purest ingredients in the most sustainable ways possible resulted in the organic Theo Chocolate we know and love today.

We were thrilled to partner on Theo's on their latest delight, Roasted Cocoa Nibs. These nibs are cocoa beans that have been separated from their shell and roasted to perfection in the Theo Chocolate factory here in Seattle. The nibs are naturally rich in vitamins and minerals and are an excellent source of antioxidants.

Thank you Theo for making the world just a little bit sweeter - pun intended - and for providing us with food we can feel good about!


Leave a comment

Also in Customer and Brand Stories

Custom Denali Candle Boxes
Open a Box of Relaxation with Denali Fragrance

March 05, 2019 3 min read 1 Comment

Simple elegance is the cornerstone of the Denali brand. Everything they create is guided by this, from their white coconut wax to their crystal clear vessels with minimal labeling.
Read More
Small Business Packaging for South African Inspired Snack
Small Business Packaging for South African Inspired Snack

February 26, 2019 3 min read

What is BLOK Biltong? Often compared to jerky, it is anything but. With a little Guided help, this idea turned into a fully developed brand and shipped product in a mere five months.

Read More
Custom Recycled Black Chipboard Notebook
Brew Inspiration with Counter Culture & Recycled Notebooks

February 19, 2019 2 min read

Grab one of these beautiful notebooks and write down all your inspirations while sipping away at your best home brewed coffee ever.

Read More

Sign Up For Our Newsletter and Get 10% Off