The toothpaste is called Theodent and it contains no fluoride. Instead it uses a proprietary blend of natural cocoa extract and other minerals called Rennou to strengthen and harden tooth enamel. Developers say the toothpaste offers an alternative to consumers who worry about consuming fluoride, which has been associated with a number of health conditions, including thyroid disorders and bone disease.
The inventor and CEO of Theodent is Arman Sadeghpour. Similar to how Apple approaches their packaging, Arman takes his passion and pursuit of the the perfect toothpaste and extends that to everything that touches his brand in a retail setting. At Guided our print and packaging task was pretty simple - keep up with Arman's incredibly high standards and just make the perfect custom packaging to pair with his perfect toothpaste. Sounds easy right?
To showcase Theodent, Arman has built the brand on four pillars - 1) rich and thick mahogany colored textured board, 2) rich and thick cream colored board, 3) copper foil stamping and 4) deep embossed affects. These four items have extended to all types of retail boxes, point of purchase displays, gift bags and now we are moving it to folders and other presentation materials use to help sell their product.
As business builders ourselves, we take a ton of pleasure in growing with brands from dreams through to commercial success. But every so often you come across a really special one when it feels like you are strapping on to a rocket, aimed for the stars. Theodent is certainly on of those rockets, having gone from a few thousand boxes here and there to more then tens of thousands (of course we can't disclose the real number, but it's a lot :-)
It's been an absolute pleasure to support Arman and Theodent in his journey to rid the world of boring, run of the mill toothpaste with fluoride. We are looking forward to scaling with this growth and pairing the perfect print and packaging experience every step of the way.