I must say that I'm shocked having just received a marketing piece put out by International Paper titled : "Down To Earth - A practical look at environmental issues and trends".
They are quick to dismiss using post consumer content in their papers. This six page marketing piece reads more of an act of desperation than anything else. You be the judge... "How concerned should you be about the amount of post-consumer waste in your paper? That depends on the kind of paper you’re using. Recovered fiber is best used in “dark” papers. In a process called downcycling, recovered fibers from recycled office paper or high-end printing paper are used in papers designed for less demanding applications, such as manila folders or cardboard. Downcycling is the most efficient form of recycling. When the recovered content is used for a white, bright sheet, on the other hand, we call that upcycling. Upcycling demands extra chemicals and resources to de-ink and make recovered fibers white again. For these reasons, virgin fiber makes more sense for bright white papers."
Grays Harbor Paper is a Washington based paper manufacture that offers a 100% Post Consumer Recycled and FSC Certified White Paper called Harbor 100. In fact, we have been using Harbor 100 in our ReWrite recycled notebooks for years. Grays Harbor is one of a list of paper mills making high quality, white paper that doesn't require cutting down trees. I asked David Quigg of Grays Harbor Paper to comment on International Paper's marketing piece.
“I feel bad that the average consumer has to wade through so much misinformation. This Company has enough money and marketing savvy to make socially and environmentally detrimental processes seem sexy. The only shining light is that many of these green washers are doing this as a last ditch effort to stay alive. Those of us who consistently work to walk the talk are surviving, and we believe we will thrive.” David Quigg, Grays Harbor Paper