According to DMNews; PepsiCo, who spent $33 million dollars last year in Super Bowl ads marketing Pepsi, Cheetos and Gatorade will not be spending money on this year's Super Bowl. Instead, PepsiCo has decided to drive a two way discussion between their customers on what way the marketer can help out communities (such as helping with poverty and teaching people to read).
Pepsi has long been involved with a younger audience that is more tapped into a social media. Pepsi has gotten increasingly involved in sustainability and the greater good over the past few years (we can attest to them loving Guided's recycled office products). Stay tuned on January 13th for a new website called RefreshEverything.com which will go into more detail regarding their message.