Vultures, Guilt and Your and your Green Dollar

October 29, 2010

green vultures

The vultures are circling and they are looking to prey on your guilt and 'green' dollar. Long gone are the days of just looking for a recycle symbol and pushing the buy button. Today, this symbol is probably one of the most overly used / abused and diluted symbols in the market place and it has been rendered virtually meaningless. Note to selves - don't trust a 'green' label by itself. For that matter, don't even trust a 'green' or 'responsible business' certification by themselves.

There was a recent piece on WSJ.com titled Misleading Claims on 'Green' Labeling that details a study where 95% of consumer products examined committed at least one offense of "greenwashing".  This is not news to us - we have been crying foul on recycle symbols being on toxic vinyl for years.  However, it underscores the value marketeers are placing on the 'green' fashion and discretionary spend (the fact that is still remains a 'fashion' is another blog for another day...more to come).

Take a read at the article. Open your eyes. Peel back the onion on what you are buying, how it is made, and who makes it.  The consumer still remains the most effective environmental watchdog - we all need to take time when making buying decisions and scream loudly with our wallets and budgets.


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