Guided About Us
Guided is a fast growing, American consumer brand and provider of speciality print and packaging services for entrepreneurs, small business and creatives.

Founded in 2008 as ReBinder, Guided started off as a direct to consumer maker of responsible and eco-friendly office products and custom branded marketing tools.  Through organic growth, we were picked up by some of the biggest office product dealers and big box stores in the world.  Over a 3 year period Guided went from a garage green niche brand to one that was on the shelves of over 4,500 stores nationwide.

Today, we are a fast and nimble group of technologists, brand specialists and manufacturing experts.  We are a collection of experiences that include building brands to selling products through eCommerce to manufacturing millions of boxes for the some of the biggest brands in the world.  From shipping container loads of products to Walmart, to shipping a $12 order small package across the company.  From brand, marketing and social to electronic data interchange (EDI) for communicating with big box.  We have traveled a similar path that the brands and customers we support have traveled.  We too are makers, entrepreneurs, small business, creatives..... and hustlers.

At Guided, your brand is at the core of our business. We believe that everyone is entitled to unique products and creative - regardless of whether they are a Fortune 500 company, Etsy manufacturer or venture or private equity funded brand getting into their hockey stick.

We would love to learn how we can help you grow your business!  Chat us up online or email us at and tell us about your brand and what you are trying to get done.


David Stober / Founder and Chief Maker